BEFORE GOING TO MARKET
Conduct and present an in-depth pricing opinion.
We will assess your home, the market trends, neighborhood comps, and other analytics to properly value your home.
Execute a listing agreement.
Real estate involves a lot of paperwork, but that's why you use a Realtor.
We will make sure all of the proper paperwork is done before your home goes on the market.
Craft a unique marketing plan that highlights the home within the marketplace and ensures we are getting the right message to potential buyers.
We will use our proprietary marketing system to craft a strategy that is unique and effective.
Prepare your home with repairs, staging, inspections, landscaping, etc.
First impressions are critical for buyers. When a buyer walks into a home, they know within the first ten steps if it is a maybe or a no.
Craft the Narrative
Identify what makes your property unique.
Develop the story around the house. Why this house?
Detail all of the features and amenities of the home.
Design, iterate, and finalize the personalized marketing strategy.
Get in the mind of your buyers. What's compelling to a buyer?
Identify potential buyers and create individual buyer profiles.
Craft marketing strategies unique to each target buyer profile.
PREPARE MARKETING MATERIALS
Marketing content creation.
Create stunning imagery ranging from 3D, daytime, to evening, and aerial photography.
Custom videography and virtual tours of your home, the neighborhood, city, and more.
Create digital and print marketing materials.
Create digital ads and custom landing pages.
Public relations outreach through local channels.
Homesmart internal awareness and marketing as well as outreach to all local agents who have sold in the immediate area.
Pre-MLS marketing, including "Coming Soon" signs as well as digital marketing outreach to broker community.
Social Media exposure on all channels.
OFFICIALLY ON THE MARKET
Listed in the MLS.
Live on North Peak Property Group website and media syndications/real estate portals, including Zillow, Trulia, etc.
Digital and print advertising launch.
Possible Agent Open House, Broker Open House, and Public Open Houses.
Price opinions and suggestions throughout the term of the listing.
We are constantly tracking, measuring, and adjusting your marketing campaigns.
Consistent and prompt feedback regarding showings, marketing reports, and open houses.
We will report all metrics and findings back to you so that you know what is going on throughout the whole process.